(Google, Yahoo, Bing, Facebook, Instagram and influencers)

We will help you evaluate the best platform to sell your product or services. We will do an in-depth analysis between interest based and relevant keywords.

What is the difference?

A keyword based campaign is with the search engines. People have to be looking for what you offer. If you are a plumber in your local city, we can identify the search volume in your area for what you do. We also know how to deal with the manipulative strategies the search engines use to get you to bid higher or include frivolous phrases. There are ways to get the phrases you want at the best rate by knowing how the search engines respond and act with your campaigns.

An interest based campaign is better for a different audience, or if it is something you want advertised, because people wouldn’t exactly be looking for it. With marketing on the social platforms, we use a very specific set of demographics to get the most relevant audience to get potential customers and best relevant exposure to your product or service.

Some very high dollar phrases from a keyword based campaign can also be better served on an interest based campaign if it has gotten over saturated and too expensive.

We can help guide you to the right mediums for your needs.

We also work with management teams for some influencers. Looking at minimums for influencers, you will quickly see it gets expensive, fast. We work with boutique management companies that will allow you to leverage some of the influencers at a more sustainable rate.