There are two faces of web design. One is subjective – if you like the designer’s concepts. The other is programming – does the search engines like the code and can the spiders easily understand the information to add it correctly into their results.

For design, our range is unlimited. Since this is subjective and also easily adapted and changed, we want to focus on programming.

Your “never over-stated” site could be beautiful, but if no one finds and sees it, it doesn’t matter.

Our programmers have been coding sites by hand, some for over 20 years. The benefit of growing with development of different languages and enhancements is it gives our programmers a clear vision into what the search engines want and how a browser will interact with code.

The rules for code changes and every time they do, the search engines update or add how their spiders will collect content from a site. Therefore, the foundation of being found starts with clean, validated code. Barring an insistence of a specific plug-in or function not created by us, your site, with a CMS or not, will validate and be streamlined for the search engines at launch.

There are many people who claim to be programmers. Too many do not have the historical knowledge and only know a current piece of software. Others install WordPress and grab a pre-built theme and add augmentations or content and call themselves a programmer or designer. We get many clients after these costly trips to these companies and try to either fix it, or unfortunately, sometimes have to start over to get the best result for those customers.